Zappos Term Paper Example | Topics and Well Written Essays - 1000 words

Zappos - Term Paper Example During the period of past 9 years, the brand has greatly evolved to new heights. The objective of the company is essentially to provide the customers’ with best services online not only shoes as the product but also in other categories. The vision of the company reflects that out of total sales, 30 percent of retails trade will be made through online. Furthermore, the company’s vision also replicates that best services will be offered to the end customers’. The company deals in the sales of clothing and shoes through online. Its primary revenue is gained from the sales of shoes that contribute around 80 percent of the entire business. On analyzing the company background, it can be observed that Zappos is sells around 50,000 varieties of shoes within the market. The company believes in the ‘loyalty business model’ along with ‘relationship marketing’. The vital reason behind the acceleration of the company’s growth can be considered as its repeat customers. Moreover, the company has not invested much in the advertising aspect; in-fact the word-of mouth has ensured extensive growth and development. It is also famous for its reputation pertaining to customer service. For example, every new employee being hired within the corporate office requires a vigorous training of weeks on customer loyalty. This training is the initial phase and compulsory for all the employees before they enter into the actual workplace (Zappos, 2013). Four Problems Being Faced By Zappos Every organization in the present business environment faces an assortment of challenges. It has been recognized that an organization trading through online website faces certain viable challenges as compared to traditional ‘Brick-and-Mortar’ organizations. The persistent risk of online organization is hacking of the information. Zappos being an online company also faced the problem of hacking. It has been ascertained from a news report that t he hackers got hold of around 24 million of customers’ personal information. This has created an immense problem for the company. In relation to hacking, the customers’ of the company have filed a suit against it. The management of Zappos wanted the matter to get into settlement pertaining to the terms of service. However, the court overruled the petition and the company was asked to present in the court for trial session (Thomas, 2012). Another major problem faced by the company that it needs to overcome is recognized to be the traditional one way thinking. According to the company CEO Tony Hsieh, the organizational culture tops the priority list than customer service. For any organization to sustain, both the aforementioned requirements are necessary. Only focusing on effective organizational culture without rendering proper customer service might lead to adverse intricacies. Organizational culture and customer satisfaction facilitate to establish a concurrent relati onship (Edwards, 2012). In keeping with Zappos, another problem relates with ordering shipment. It has been recognized that the intense security check of Zappos also creates numerous problems for the customers pertaining to shipment. Problem pertaining to the order shipment has significantly affected the customer base of the company. The hurdle in the continuous and steady flow of cash within the company is another problem that has taken place within the problems’ purview. Technologies being applied within the company are not that effective in tracking the customers’ security alert and receive instant cash against the services being paid (Hsieh, 2010). Action Plan for Zappos In order to mitigate the problems being faced by the comp

Soil Properties Practical Essay Example | Topics and Well Written Essays - 1000 words

Soil Properties Practical - Essay Example There are different and diverse characteristics of soil; (1) Particle Size, (2) Bulk Density, (3) Consistence, (4) Texture and (5) Water-holding Capacity. This lab will concentrate in determining 4 different types of solid from the 4 samples provided using the mechanical analysis technique. This technique is founded on the concept that different sizes of soil particles fall out of suspension at different speeds. Mechanical analysis of the texture of soil places a mixture of soil and water in a glass cylinder which is shaken to the point where suspension particles appear. These suspension particles gradually settle to the bottom of the cylinder once placed on a flat surface and is undisturbed. According to Stokes Law, different sizes of particles fall out of suspension at different speeds. These speeds are clearly defined by this law. This law fundamentally states that larger particles will tend to settle faster out of suspension as opposed to smaller particles. Therefore, due to the fact that sand particles are larger than clay or silt, they will tend to form a distinct layer at the bottom once its settles out of suspension. This method uses a hydrometer. Step 3: Added 5 ml of a dilute Calgon solution. The Calgon was to help disperse the soil particles so that they would fall independently of each other. This is necessary because this is a fundamental assumption of Stokes law. Step 4: Filled the blender cup with distilled water so the top of the suspension is about 10 cm from the top. Placed the top on the blender and blend for about 5 minutes. This step is designed to thoroughly disperse the soil particles. Step 7: Placed a rubber stopper over the end of the cylinder and re-suspended the mixture by turning the cylinder end to end several times vigorously. Then set the cylinder back down and recorded the exact time (to the second). Step 8: Immediately after setting the cylinder down, carefully inserted the hydrometer into